Phase 2: How To Separate The Wheat From The Chaff

In marketing any business, or opportunity, you are always need to know how to separate the wheat from the chaff. Your goal is to become an effective marketer of your program/product or service.

The best way to determine what is wheat and what is chaff, is to study where you are getting your leads from and how effective the sources are, compared to how much money and / or time you are spending.

If you are marketing on the internet, the best way is to use both Unique Tracking URL's and Conversion Codes. These will serve you two ways:

1. The Unique Tracking URL will show you how many visits to your site and will help you work out your conversion form leads to sales you have.
2. The Conversion Codes will give you advertiser specific detail, like what keywords, key phrases, or URL's are generating the best leads for you and which ones are just wasting your money.

Using both methods also allows you to double check that the supplier of your internet marketing is providing you with everything that you have asked for, offers you proof of delivery.

Now, if you are using more traditional methods of marketing like a newspaper, magazine, etc, then you will want to determine what you want people to be doing; if you want them to go to your website, then do not give a phone number and vise versa.

The best way to market these days is to put a website in your ad and forget about the phone number because most people have access to a computer on the internet and they are more likely to visit a website than to dial an 800 or long distance number.

Using one of these traditional methods, you would be better served using a unique website URL that is forwarded to your tracking URL for your website. The reason I suggest using a unique website URL is that anytime you place a website with a tracking code in it, often times they will enter the website without the code and potentially your lead will go into the ether.

Now that you know what advertising is working and what advertising is not, you keep the advertising in place that is producing results at a reasonable rate (it should cost you less than a third of what you are making) and fire the rest of your marketing methods.

Know this; you are always wanting to add and remove methods of marketing as the landscape is always changing.

To market your business without having to do most of the work, check out the Reverse Funnel System: Click Here

Stay Tuned for Phase 3: "Duplication: How To Develop Your Team"

Did you miss Phase 1? Get It Here