Phase 2: How To Separate The Wheat From The Chaff

In marketing any business, or opportunity, you are always need to know how to separate the wheat from the chaff. Your goal is to become an effective marketer of your program/product or service.

The best way to determine what is wheat and what is chaff, is to study where you are getting your leads from and how effective the sources are, compared to how much money and / or time you are spending.

If you are marketing on the internet, the best way is to use both Unique Tracking URL's and Conversion Codes. These will serve you two ways:

1. The Unique Tracking URL will show you how many visits to your site and will help you work out your conversion form leads to sales you have.
2. The Conversion Codes will give you advertiser specific detail, like what keywords, key phrases, or URL's are generating the best leads for you and which ones are just wasting your money.

Using both methods also allows you to double check that the supplier of your internet marketing is providing you with everything that you have asked for, offers you proof of delivery.

Now, if you are using more traditional methods of marketing like a newspaper, magazine, etc, then you will want to determine what you want people to be doing; if you want them to go to your website, then do not give a phone number and vise versa.

The best way to market these days is to put a website in your ad and forget about the phone number because most people have access to a computer on the internet and they are more likely to visit a website than to dial an 800 or long distance number.

Using one of these traditional methods, you would be better served using a unique website URL that is forwarded to your tracking URL for your website. The reason I suggest using a unique website URL is that anytime you place a website with a tracking code in it, often times they will enter the website without the code and potentially your lead will go into the ether.

Now that you know what advertising is working and what advertising is not, you keep the advertising in place that is producing results at a reasonable rate (it should cost you less than a third of what you are making) and fire the rest of your marketing methods.

Know this; you are always wanting to add and remove methods of marketing as the landscape is always changing.

To market your business without having to do most of the work, check out the Reverse Funnel System: Click Here

Stay Tuned for Phase 3: "Duplication: How To Develop Your Team"

Did you miss Phase 1? Get It Here

Learn How You Can Generate Leads For Free

There is a marketing method available to every marketer on the Internet that has been perfected; today, YOU are going to learn how you can generate leads for free.


This marketing method is called "Funded Proposals."

How this works is quite simple. Initially what you do is develop high converting, lead capture pages and just collect the name and email of a potential prospect; to ensure success with this, make sure you present a fantastic "offer" (a special report) that is something that will be of value to the prospect so it is worth it to them to take the next step.

Next, give them the information right away, so they can immediately benefit from the information, this builds trust and shows that you are a person of your word, but is also shows that you know what you are talking about.

By this point, you have proven yourself to be trust worthy and someone that knows their stuff, you now have an opportunity to open a door of opportunity to your prospect.

Be sure to do something that will filter out the tire kickers / time wasters by inserting a small cost ($50-$75) to move forward, this is the "funded" part of the "funded proposal." The money that you collect at this point will be enough money that you end up generating your leads for free, as long as your copy writing is up to snuff.

At this point your prospect converts into a "Paid Lead" and is by far much higher on your list of people that you will want to spend your time with and share ever more information with. You see, there are just so many "wanna be's" that are just all talk and no action, spend time with the people that take action, these are the people you want to really help, these are the people that deserve more in their lives, these are the people that do not expect something for nothing.

Finally, you make your offer and if it is what they are looking for, great, you have a new business partner, if not, be sure to offer them their $50 -$75 back and be sure to honor that request if one ever comes along.

That's it!

If you would like to see exactly how it works; then learn how you can generate leads for free here: http://www.ReverseFunnelSystem.ca. There may even be an opportunity for you to use this system for yourself.